Dairy Milk - Tulus

Fresh milk carries a constraint packaged goods do not: a short shelf life, and buyers who are mostly repeat customers in the same area.

This website arranges the catalogue and order flow so returning buyers can reorder quickly, without repeating steps they already know by heart.

Our priority was not pulling in as many new visitors as possible, but making the second, third, and subsequent purchase easier. For a daily consumable, that is where the value sits.